brand lab capstone
When selecting my senior capstone class, Brand Lab seemed to be the obvious answer. At the time, I was interning for The Spears Group and was still craving agency experience. As a member of the Design Team, I was paired with two different account groups. My role was to design any and all creative elements they would need to execute their advertising proposals for our partner: Fidelity Bank.
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I am VERY proud to say that after a semester of hard work, Fidelity Bank selected my 5 S's of Fidelity campaign advertisements as the winner of our miniature capstone competition. Their Communication Team noted that my designs fit their branding to a T and that they could definitely picture themselves running my ads. Absolutely one of the most rewarding experiences of my undergraduate career!
CAPSTONE PROCESS
BOOK
This Process Book documents my Capstone experience from start to finish. It features sketches, type selections, color palettes and final products for each project component.
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Jackson
fidelity
animation
One of my capstone projects that I am especially proud of is this Jackson animation. Before capstone, I had never animated before. Due to a conflict between my major and minor degree requirements, I was unable to take motion design and had to find an alternative credit.
One of my account groups was determined to create an animated TikTok ad for Fidelity. And regardless of my lack of motion experience, I was determined to give it to them. Meet Jackson!
The 5 S's of fidelity
ad series
My second account group wanted to create an ad campaign that focused on the benefits of Fidelity's contactless card. They created concept for each of the 5 S's: safety, speed, simplicity, security and satisfaction.
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Each digital ad features a statistic or characteristic of the product and a button that would link to the Fidelity website. Security and Speed also have their own full-page newspaper renditions.
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newspaper ads
Security Full Page Newspaper Ad
Speed Full Page Newspaper Ad